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The Front Line

As The Front grows
so does our ability to give back and make a difference in our community!

What We're Up to

The Front, previously known as The Body Shop and The Wasatch Front, has been a part of the Salt Lake climbing community since 1989. Over the last three decades we’ve gone through big changes, such as moving locations to our current SLC location, opening a second location in Ogden, expanding The Front SLC from a 13,000-square-foot bouldering gym to a 50,000-square-foot gym and opening The Front South Main in Millcreek! However, over the years one thing has never changed: our love for the outdoors and the community that surrounds us. As our customer base, reach and platform have grown, so has our ability to give back and make a difference in our community. That’s what #TheFrontLine is all about! We hope you will join us.

Programs

Impact Coalition

Founded in 2018

We started the Impact Coalition in May of 2018 to provide ongoing support for nonprofits that are working hard to make positive impacts in our community. First, we carefully selected four local nonprofits that focus on topics that are close to our hearts. Then, we partnered with our members, who now have the option to donate $1/month or more to one of those amazing organizations. Each year, we match those donations up to $40K! Since its creation, our team and members have provided over

$90,780

in support of local nonprofits

Farmer Next Door

Since 2018

We partnered with longtime friend and owner of Farmer Next Door, Jill Bell to provide our members with discounted CSA shares at The Front. All proceeds go directly to Farmer Next Door and the local growers, ranchers, cheese makers and food artisans they support. This program is thriving and is proudly supporting

23 local farms

Front Line Committee

Founded in 2020

This committee, made up of Front staff and management, will oversee current and future Inclusion Initiatives and will hold one another accountable for progress on those initiatives, ensuring we see through projects as well as look for new or better ways to be a better ally. A few initiatives this committee will tackle in 2020 include:
« Development of a climbing programs scholarship fund for underserved youth
« Continuation of Black Lives Matter allyship and education initiatives, including hosting more BIPOC speakers and community leaders. Check out our recent J.E.D.I. Panel recap here!
« Better immersion into resources provided by our Camber Outdoors corporate partnership, including equity training for our staff and equal opportunity employment and pay
« Continuation of initiatives to hire diverse employees
Stay tuned for more updates!

Events

Climbing Up for Air

Since 2018

The fight for clean air never stops in the Salt Lake Valley. Running Up for Air, founded by world-renowned athlete Jared Campbell, has been supporting Breathe Utah since 2012 through a daunting fundraising endurance challenge. In six years, the runners of RUFA raised over $36K to improve our air quality! Then, we proposed that our athletes join the fight in a climbing endurance challenge! Since our partnership in 2018, RUFA and CUFA together has additionally raised over

$155,000

in support of Breathe Utah & Utah Clean Energy

Women of The Front (WOTF)

Since 2018

Our Women of The Front group meets for climbing nights on 1st and 3rd Wednesday’s of the month from 6 - 8 p.m.

 Meet at the couches east of the ping pong tables. All skill levels are welcome!

SALT LAKE AREA QUEER CLIMBERS (SLAQC) MEETUP

Since 2020

SLAQC is a rock climbing group for LGBTQIA+ identified folks in Salt Lake City and the Wasatch Front. We are a peer-led group whose mission is to build community, empower LGBTQIA+ individuals in the sport of rock climbing, and create a more inclusive environment in the rock climbing community as a whole. We hold regular meetup events for climbers of all skill levels at The Front every first Saturday of the month from 2 - 4 p.m.

BIPOC at The Front

Since 2020

We're excited to introduce our new BIPOC at The Front group, formed by members Priyam Patel and Matt Burbach! This group is focused on building a community for climbers of color in Salt Lake City and along the Wasatch Front. "Our goals are to empower BIPOC climbers, highlight the achievements of such climbers and to make climbing a more diverse and inclusive sport."
BIPOC at The Front will hold regular meetups and climbing nights. The meetups are open to allies, but they will reserve the climbing nights as BIPOC-only in order to carve out a safe and supportive space for BIPOC members of our community.