The Front Line
The Front, previously known as The Body Shop and The Wasatch Front, has been a part of the Salt Lake climbing community since 1987. Over the last three decades, we’ve gone through big changes such as moving locations to where SLC gym is now, opening up a second location in Ogden, and expanding The Front SLC from a 13,000 sqft bouldering gym to a 50,000 sqft gym with rope climbing, bouldering, yoga, training, a gear shop, cafe, and more! However, over the years one thing has never changed – our love for the outdoors and the community that surrounds us. As our customer-base, reach, and platform has grown, so has our ability to give back and make a difference in our community. That’s what #TheFrontLine is all about, and we hope you will join us.
The Impact Coalition
The Front has thrown fundraiser events for nonprofits such as the Climbing Up For Air endurance competition and we’re beyond excited to continue to partner with local organizations for events such as these. However, we also want to provide more consistent support for nonprofits that are working to make positive impacts in our community. So, we sat down with our team and chose 4 different causes that are close to our hearts: the environment, clean energy, animal rescues, and homelessness/mental health. We then carefully selected 4 nonprofits that are dedicated to working on those issues and launched our new Impact Coalition campaign! As of May 2018, every Front member has the option to donate $1 or more each month to one of the following organizations: Utah Clean Energy, SLCA, CAWS, and Volunteers of America – Utah. (Learn more about the nonprofits below.) Members can sign up to donate at the front desk or by filling out the form below. But the good news doesn’t stop there, at the end of every year, The Front will match the donations up to $40,000!
Meet the Nonprofit Partners
How to Donate
If you’re an existing member and you’d like to join us on The Front Line and make a difference in our local community, you can stop by the front desk and add a donation amount to your monthly membership fees. Or, you can fill out the form below and our membership manager will confirm your contact info and amount and then set up the donation for you! If you’re a guest thinking about becoming a member, just let the front desk staff know you’d like to make a monthly donation when you sign up for a membership!
Ride For Rewards
The Front has a Ride for Rewards program encouraging (and of course, incentivizing) Front members and guests that ride their bike to our gym. Here’s the lowdown on how to get involved:
« Pick up your Ride for Rewards punch card at the front desk and get a punch every day you ride your bike to the gym.
« Get 10 punches and redeem your card at Rumsy’s for a smoothie!
Contribute to cleaner air, avoid a parking hassle, enjoy a free smoothie? – that’s a win win win!