2019 Front Line Wrap Up
2019 Front Line Wrap Up
- Posted by Casey Wasko
- On January 6, 2020
The Front, previously known as The Body Shop and The Wasatch Front, has been a part of the Salt Lake climbing community since 1989. Over the past three decades our spaces and customer-base have grown tremendously. But one thing has never changed: our love for the outdoors and the people around us.
Since our platform and reach have increased, so has our ability to give back to the region. Making a difference in our community is what #TheFrontLine is all about, and 2019 marks another EPIC year!
For decades we have had the pleasure of hosting various fundraising events for great organizations. In addition to those efforts, we launched the Impact Coalition in 2018 to form an ongoing partnership with our members to provide consistent support to nonprofits that do amazing work locally. The partnership asks our members to work with us through a monthly donation to one or all of the non-profits below, starting at just $1.00. The Front matches those contributions up to $40k per year!
The program is now #TheFrontLine’s biggest component.
The Salt Lake Climbers Alliance
Community Animal Welfare Society
Volunteers of America
In 2019, the Up For Air Series had nearly 400 runners in 4 locations and 600 climbers at The Front Climbing Club facilities. Together, we raised over $50,000 for Breathe Utah!
Pride Night // May 28 2019
We kicked off Pride Week with photographer and climber Nikki Smith while enjoying a night of climbing, socializing and celebrating with other members of Utah’s LGBTQIA+ climbing community and allies.
Summer Solstice Party // June 19 2019
Global Climbing Day // August 24 2019
We teamed up with The North Face and climbing gyms across the globe for the second year to celebrate inclusivity and community through climbing. We offered free climbing for everyone, live music, a climbing sesh with Cedar Wright, drinks by Red Rock and an all–around good time! Plus, for every climber who joined Global Climbing Day, The North Face donated $1 to the Khumbu Climbing Center (up to $100,000).
The Front Line + Farmer Next Door
We continued our partnership with longtime friend and owner of Farmer Next Door, Jill Bell, to provide our members with discounted CSA shares. Our members must love staying fit and strong with fresh veggies, because the summer 2019 CSA sold out!! We’re psyched to see this program succeed as it helps support 23 local farms.